This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter.

We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.

We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.

You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.

We'll show you how to create a Social Media Policy and use social media for internal communications.

You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.

Online security is crucial and we'll cover the basic aspects everyone needs to know.

Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Learning Objectives

By the end of this course, you will be able to:

• Understand the major social media platforms and their benefits as a marketing tool.

• Recognise the effectiveness of social media campaigns.

• Learn to deal with the positives and negatives of social media campaigns.

• Create and implement a social media Policy.

• Recognise the importance of online Safety. Target Audience

  This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Advantages

Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life.